Our Story

Our story began in 2014 when we established and ran a successful automotive studio in Gauteng, South Africa, capturing stunning images for renowned brands such as MAN Truck, Mahindra, Suzuki and many more. 

However, our deep passion for the beauty of car design inspired us to strive for something more - we wanted to create fine art images of cars, revealing their breathtaking shapes and lines, showcasing them in a whole new way. 

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This drive led us on a years-long journey to develop a unique lighting technique that enables us to shoot car fine art images on location, without the need for a studio or large lighting setups. It took an additional two years to perfect a small, portable lighting setup, allowing us to travel the globe to photograph all the beautiful and rare cars we could find. Our lighting technique also received so much significant interest from the automotive photography community that we had to name it: the FDL (Focused Diffused Lighting) technique came into existence.

We love to travel and have had the privilege to photograph the cars in notable collections and museums such as The Shmee Mobiles (Shee150), The Hamilton Collection, Horacio Pagani and many others.

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Currently, our car fine art image collection is rapidly becoming the largest of its kind available online, and it continues to grow.

Stay tuned for more car fine art images, upcoming road trips, car art projects, and custom-crafted photo albums.