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We Create, Sell, and Teach Car Fine Art Photography

..because the beauty of car design deserves to be seen as art

Finding the bucket list cars

In my latest blog, I share how I find the bucket list cars — from museum floors to private vaults — and why every opportunity matters.

Services

Online Image Gallery  |  Photography Commissions  |  Online Tutorials  |  Art Projects​

We host the biggest online gallery of fine art images

automotive photography by Sarel

We are available for commissions locally and internationally for commercial, advertising and automotive shoots.

automotive photography by carfineart.com

Our courses on the Focussed Diffused Lighting (FDL) technique and light-painting will empower you to take your automotive photography to the next level.

FDL technique on location

Bespoke art projects to your meet your requirements.

car art by Sarel

Who we are..

We are creatives who live for photography and the creative process that comes with it.

We are a team with a great set of complementary skills.

We are also… a couple, business partners, explorers, dreamers and innovators.

Our Story

Our automotive journey began in 2014 when we established and ran a successful studio in Gauteng, South Africa. We worked with renowned brands like MAN Truck, Mahindra, Suzuki, Rolls-Royce, McLaren, and many more.

 

However, our passion for car design led us to pursue a more ambitious goal: creating fine art images of rare and exotic cars. This drive propelled us on a years-long journey to develop a unique lighting technique that allowed us to shoot cars where we found them, with minimal gear.

 

It took an additional two years to perfect a small, portable lighting setup, enabling us to travel the globe and photograph cars. Our innovative lighting technique, now known as the FDL (Focused Diffused Lighting) technique, gained significant interest within the automotive photography community.

 

We’ve had the privilege of travelling the world, photographing cars in notable collections and museums like the Louwmann Museum, the Shee Mobiles (Shee150), the Hamilton Collection, Horacio Pagani, and many others.

 

Currently, our car fine art image collection is rapidly expanding and becoming the largest of its kind available online.

Some local TV exposure in the early days....

This is FDL....

OUR CLIENTS

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