Our FDL journey  began in 2014 with the launch of a successful automotive studio in Gauteng, South Africa, where we collaborated with leading brands such as MAN Truck, Mahindra, Suzuki, Rolls-Royce, and McLaren.

Driven by a deep appreciation for car design, we soon set our sights on a more ambitious vision: creating fine art images of rare and exotic vehicles in their natural environments—whether in private garages and collections, museums, or on location. This ambition sparked years of experimentation, ultimately leading to the development of a distinctive lighting approach that allowed us to photograph cars exactly where we found them, using minimal equipment.

After a further two years of refinement, we perfected a compact, portable lighting setup that made it possible to travel globally and capture extraordinary vehicles. This method, now known as Focused Diffused Lighting (FDL), has since attracted considerable attention within the automotive photography community.

Our work has taken us across the world, documenting exceptional collections and institutions including the Louwman Museum, the Shee150 Collection, the Hamilton Collection, and even the atelier of Horacio Pagani.

Today, our fine art automotive collection continues to grow rapidly, establishing itself as one of the most extensive and distinctive of its kind available online.